Integrated Content Marketing Strategy: Search Everywhere, Convert Anywhere
Still chasing Google rankings like it’s 2015? That’s like showing up to a championship game with last season’s playbook.
Here's the problem with using the old SEO:
Search is evolving. Your customers aren’t just Googling anymore. They’re querying ChatGPT and Copilot like fiends, discovering brands on Instagram, and getting product suggestions from their fridge. (...of all things:/)
Welcome to the Content Convergence Era.
Integrated Content Marketing is about strategic market saturation. Meeting your audience across every digital touchpoint and guiding them toward action. It’s not just visibility. It’s influence.
You don’t need more traffic. You need traction.
You need presence in the places people actually make decisions. That’s what Integrated Content Marketing delivers: strategic saturation across platforms, devices, and moments. It’s not about being seen. It’s about being seen everywhere, and then knowing what to say to people to drive action once you get their attention.
And if you want to know how it’s done, look no further than Chris McElroy SEO.
He’s been building conversion ecosystems since the internet had training wheels. With over 25 years in sales and 25 in digital strategy, Chris McElroy SEO doesn’t just optimize. They get you paid. Web dev, CRO, SEO, content strategy, they've been connecting the dots before most marketers knew there were dots to connect.
This blog and infographic break it all down. Not just what Integrated Content Marketing is, but how to use it to dominate the digital landscape.
"What Do You Mean By Topical Content?
It’s the central piece of content for your integrated content marketing strategy.That initial piece of content, whether it’s a web page or a blog post has to be very informative, thoroughly covering your topic. It should be evergreen content so that it won’t become obsolete any time soon. It should be segmented for each subtopic it covers. It should be optimized for both SEO and higher conversion rates.You could create it yourself, however, you may want to hire a professional copywriter that understands how to create a page that will be the hub of a content cluster. Planning the central page of the cluster is the most important part of both your on-site content cluster and your waterfall content strategy off-site.Remember, the hub for your content cluster can be a web page or a blog post. It works the same way." - Chris McElroy SEO
What the Infographic Reveals: The 10-Step Content Convergence Blueprint
- Topical Content: Start with cornerstone, evergreen pages that establish authority and topical relevance.
- Content Clustering: Break down your main topic into subtopics and build dedicated pages for each.
- Blog Post Clusters: Write comprehensive blog posts, then create supporting posts around subtopics that link back to the core.
- Refurbishing: Go beyond reposting. Adapt your content for different channels and audiences.
- Brand Visibility: Amplify your brand presence across search, social, and AI platforms. Be everywhere.
- Text Repurposing: Use quotes, summaries, and intros to repackage your content in bite-sized formats.
- Infographics: Turn written content into visual assets that simplify and amplify your message.
- Short-Form & Video: Use your phone, screen capture, or AI tools to create engaging video content—no studio required.
- Pitch Decks & Presentations: Reformat your content into slide decks for outreach, sales, or internal alignment.
- Platform Optimization: Identify where your audience spends time and tailor your content for each platform’s native style.
