by Eric Brister - Chris McElroy SEO Agency

New Website Launch Checklist - SEO & Content Quick Start Guide

Launching a website is a high-five moment. That is until you realize Google doesn’t care how good it looks if you skip the backend essentials. That’s where most site owners drop the ball.

Whether you’re launching for a local plumbing business, a coaching brand, or a slick new SaaS product, the difference between a pretty website and one that actually gets traffic and converts comes down to this: post-launch SEO and content readiness.

You can’t afford to wing it. And frankly, neither can your clients.

At Chris McElroy SEO Agency, we're an Austin-based SEO agency that bridges sales psychology with search, and we've been perfecting this checklist for years. It’s not just about metadata, image optimization, and headings with keywords in them. It’s about making sure the page communicates with prospects on time and that search engines can see how you've curated the page, then making sure the entire site is click-ready, crawl-ready, and conversion-ready from day one.

This is a working blueprint that we use for real-world deployments on WordPress (Elementor Pro + SEOPress Pro), and it’s adaptable to any CMS or stack.

“With WordPress, Elementor Pro & SEOPress Pro, all of this is really easy… But your favorite tools work too.” ~ Chris McElroy, LeadGenerationAndSales.com

What’s On the New Website Launch Checklist?

If you’re launching a website and want more than just a pretty homepage, this checklist walks you through post-launch SEO, schema, speed, and content essentials; the exact things Chris McElroy’s agency uses to help clients turn browsers into buyers.

 Built for WordPress but flexible for any stack.

 Written by someone who actually gets sales with your content

Here's a quick overview of what's on our new website launch checklist:

• Meta Tags for All Pages
• Structured Schema Markup
• Content Quality and Keyword Use
• Image Optimization and Alt Text
• Technical SEO Setup and Verification
• Internal Linking and Sitemap Updates
• Mobile Responsiveness and Speed Checks
• Analytics, Indexing, and HTTPS Configuration
• Final QA on Devices, Browsers, and Caching

Read the full post here.

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