If Your Website Designer Doesn't Know SEO and CRO, He's Wasting Your Time
As a business owner, it's easy to get caught in the trap of thinking, "I need a website first." You know you need to attract clients and drive sales to your product or services. But the truth is, if you pour thousands into design, graphics, and slick animations, most of the time you'll realize later that you have no traffic, no leads, and no real strategy to fix it. And by then, the budget’s gone.
At Chris McElroy SEO Agency, we take a different approach.
Your website should be a tool in a larger, strategic marketing plan. Not the centerpiece of it. We help clients think bigger: Who are you trying to reach? What’s your value proposition? How are you going to get found? How are you going to convince people to buy?
A website doesn’t answer those questions. A marketing plan does. And your website should be built around that plan from the ground up.
A cold, hard fact: If your website designer doesn't know SEO, CRO, and your goals, value proposition, and target audience, he can't build your website right. All he can do is pretty you up and make more work for you later. Your website will sit there with no traffic.
Here's a quote from Chris McElroy SEO Agency, on the topic:
“Don’t create a marketing plan for your website. Create a website that fits into your marketing plan” — Chris McElroy SEO
Seriously. You should have a well-thought out marketing plan before you even think about building a website.
- Who is your target audience?
- Have you created buyer personas
- Where do they spend most of their time?
- What is your value proposition?
- How do you intend on attracting them to your website and landing pages?
- Are you going to rely on social media, PPC, organic search or a little of all three?
- Who are your top competitors?
- What are they doing to attract customers?
- How will you make yourself stand out as better than they are?
You might not like me being blunt, but if you can’t answer that small subset of questions, you should be barred from talking with anyone about designing your website.
Learn more about the importance of SEO and CRO in website design here: Website Design and Marketing – Which Comes First?
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What You Just Read (And Why It Matters)
Chris's agency's post walks you through the mindset shift every serious business owner needs to make: your website is not the business. It’s the tool. It also lays out key planning questions that will guide every decision you make, from content and SEO to PPC and design layout.
Here's what you'll learn:
- How to build detailed buyer personas that reflect your real customers
- Why personas are the secret sauce behind high-converting content
- How to make sure your writers are selling to the right people, with the right message, in the right tone
- And why this step matters before you ever start writing landing pages or blog posts
If you're not clear on who you're targeting or how you're reaching them (all covered in our marketing services), your site will never perform, no matter how good it looks. That’s why we recommend starting with a free consultation. We’ll help you map out your strategy before you touch a single line of code, and turn your website into a lead magnet that sends calls your way!
