Written by: Eric Brister

Benefits of Hiring an Amazing WordPress Designer: Why Pretty Websites Don’t Pay the Bills

At Chris McElroy SEO Agency, we've spent years watching developers build websites that look good but don’t work. It's not uncommon to run into fancy layouts with pages take five seconds to load or find copy that just doesn't connect with people and get the job done. They stack plugin on plugin, then wonder why the site collapses under its own weight.

They call it design. I call it sabotage.

Because every broken form, every lagging page, every confused visitor... that’s money lost, rankings gone, leads that never called back.

Websites aren’t trophies. They’re tools. And when a developer forgets that or doesn't know enough about building successful businesses online, the client pays the price dearly.

We've rebuilt too many disasters to count, and we decided a long time ago that we don't actually sell websites...

We sell working businesses that demand attention and make money.

Because at the end of the day, design doesn’t win. The results do.

We saw the blog from the quote below and knew that the author knew the same thing we did, so we decided to repurpose it to convey once more to business owners that unless you hire someone who has sales skills and the right set of website design skills, your website will be losing money. 

This is to help out anyone looking into getting their own website. Whether you get Chris McElroy SEO Agency to build it for you or not!

Want The Best for Your Business? 

Schedule Your Free 15 Minute Consultation Here. 

We'll Make Sure Your Website Looks Amazing and Performs and Converts Prospects the Way It's Meant to!

Here is a quote from our friend's blog:

"Why Hiring a Professional Makes a Difference

Collaborating with a professional designer saves time, ensures a polished outcome, and provides you with a website that meets today’s design and security standards. From SEO to mobile-friendliness and accessibility, their expertise makes your site easier to find and use—important for both you and your audience." — Harlem World

 

And here's our version of what this blog shares for business owners looking to grow their business online:

What Do WordPress Designers Do, Anyway?

As an SEO agency who actually goes the extra mile for people, we get this question a lot. Or this one: "Do WordPress designers actually build custom sites, or just pick templates revamp them for new clients?" 

Good question. Most anyone who's been in developing for a while will tell you, the WordPress developers that haven't become WordPress developers at all yet might do that, but a real WordPress designer understands structure, speed, search, and sales.

If you want a website that attracts potential clients, knows just what to say to connect with them and get a sale, and one that performs the way it should, we definitely recommend hiring a real developer like the ones here at Chris McElroy SEO Agency to build your website from scratch. 

You know what themes tell people? You knew you had to be normal and decided that was ok. You didn't want to stand out, didn't follow your vision, and they slide you off the page for a promise. 

Normal doesn't cut it anymore. 

People like to feel appreciated and entertained. In the end it's about getting your ideal prospects to want to buy your products or services and building relationships with the ones who aren't quite ready yet so that they remember you and come back because they like you.

Why Does It Matter Who I Hire?

Ok, it doesn't matter whether you have a roofing company or a new medical device that you're bringing to the market. With all of the businesses online and all of the consumers who are PICKIER THAN EVER now, it's important to build a brand that stands out.

Here are a couple benefits of hiring an experienced and sales savvy WordPress developer:

• Faster Site Speed = More Conversions
• Custom Layouts That Guide Action
• Higher Conversion Rate (CRO) Strategy
• Better Organic Visibility Through SEO-Ready Design
• Copy That Builds Relationships, Not Just Pages
• Built-In Scalability and Security

Well Then, How Can I Pick the Perfect Designer for My Business?

Well, with experience building successful businesses online in just about every niche imaginable since 1996, Chris McElroy SEO Agency web developers will build you the best website for long term business growth, hands down. It's because we know what works and we're ***AMAZING*** at it! 

But if you have to look into hiring anyone else, here are some skills you want to make sure your developer has under his belt: 

• Ask About Their Process: Do they use themes? Build custom layouts? Is it a basic editor or some weird junk you're not even going to be able to go in and update myself? (Elementor Pro is our personal favorite. There are a thousand reasons.)
• How Do They Plan Your Site Structure? Do they look at your competitors? Plan out a hierarchy? Internal link pages for crawlability and user experience? 
• Do They Track Conversions, or Set You Up to? Or (and this happens the most...) just throw you a website with a few basic pages and hope you buy it?

What Are the Most Important Website Features?

Good question. The most important features for your site are going to depend on how your business makes money.

Let’s break it down.

Here Are the Best Features for Service-Based Businesses:

• Lightning-Fast Page Speed
• Clear Calls-to-Action (CTAs)
• Conversion-Focused Layouts
• Mobile-First Design
• Integrated Lead Tracking & CRM Tools
• Strong Local SEO Foundation
• Trust Elements That Convert

Here Are the Best Features for E-Commerce Businesses:

• Secure, Seamless Checkout
• Fast, Mobile-Optimized Shopping Experience
• Conversion-Optimized Product Pages
• Advanced Analytics and Tracking Setup
• Inventory and Automation Integration
• SEO-Driven Product Structure
• Post-Purchase and Retargeting Support

The thing is, the “best” website isn’t the one with the fanciest animations that looks pretty. 

It’s the one built to convert your ideal customer quickly and confidently AND one that lets them know the minute they land on your page that they are in the right place and then drives them to take action.

Do I Need to Hire Someone? Or Can I Just Do It Myself?

Good question. DIY platforms seem tempting, but they come with limits. WordPress also offers some very nice themes, but then you have to worry about little nitpicky things that make a lot of people throw their hands up. Like putting hours on end into your website design just to learn that you can't get it just the way you want it unless you pay $45 a month for some plugin because you're now in their sales funnel. 

In short, building yourself can be rewarding, but most of the time, you’ll outgrow them the moment you need flexibility, ranking power, or performance. 

If you’re serious about growth, hire someone who’s serious about results. 

Besides, hiring an expert developer puts you Testin the best hands possible for a standout website that makes you money, and leaves you to enjoy your free time, or spend more time on other parts of your business. (not to mention that website design, SEO, CRO, and all of the stuff that goes into building a successful business, without knowing the ropes... seems like 10 full time jobs.)

Why Is It Important to Have a Website Designer with a Full Set of Skills?

Because design without strategy is decoration useless decoration. Your pages look good, but who sees them? And who makes sure you look like a business they can trust once they get there? Who caters user experiences for your pages that actually bring in the bacon? Who can speed up your site if it starts to slow down? You need someone who understands user experience, search optimization, analytics, and conversion psychology, not just fonts and colors.

What Do Agencies Do When They Design Your Website?

It's your agency's job to bring all the moving parts together. SEO, branding, content, and performance, all need to work together to create one cohesive system. That’s how good agencies turn websites into engines that actually generate revenue.

What Kind of Questions Should I Ask My Developer?

Ask the things that matter:

• Who owns the content and hosting?
• What happens if I need edits later?
• How do you measure success after launch?
• Do you know SEO? CRO? Technical SEO? Content strategy?
• What comes with my website design. Are there hidden costs?

If they can’t answer clearly, keep looking.

Any WordPress Tips I Should Know Once My Website Is Built?

Yes. Keep it alive. Update your plugins, refresh your content, track your performance, and stay curious.
A website isn’t something you finish. It’s something you nurture, test, perfect, and grow.

At the end of the day, your website is your digital storefront.

It should attract, convince, and convert. And that only happens when your designer has a full skill set, like we pointed out above. So, when you hire someone to build your site, don’t ask how it will look. Ask how it will work.

Schedule Your Free Assessment Today and Meet the Developers that Build the Future.