Entity SEO FAQ Those are all great questions. So I'll keep this as concise as possible. Entities have been around for a lot longer than AI search so it isn't a result of AI powered search although it does affect how AI views your brand, your name and more. What is an Entity? An “entity” is a distinct, well-defined concept or thing. It can be a person, a place, an organization, a product, a service or even an idea or slogan. Anything Google can call a “thing”. A single data point. Entities are interconnected on a giant digital map known as a Knowledge Graph. From the Entity SEO Journal   What is Entity SEO? Traditional SEO focuses on key phrases, “strings” of words and authority is gained through backlinks. Entity SEO focuses on “things” instead of “strings”. People generally and logically think Google and AI search tools want to give users the “right” answer. That’s true, but they are more concerned about “not being wrong”. Why Do I Need To Know About Entities and Entity SEO? T...